About
AK Design Lab was founded in 2023 by Ahmad Kassem, a seasoned designer with years of experience in the industry. We offer a flexible approach to collaboration, working seamlessly with clients and agencies both regionally and globally. Our unique business model allows us to assemble a tailored team of experts based on your specific project requirements. At AK Design Lab, we prioritize open and honest communication, fostering a collaborative and enjoyable working environment. Whether you’re an individual, a corporation, or an agency, our flexible approach ensures a smooth and efficient process.
About
AK Design Lab is an independent design practice founded by Ahmad Kassem AlHindi, specializing in Arabic typography, bespoke typefaces, brand localization, and bilingual identity systems. Combining more than two decades of design experience with a foundation in Arabic calligraphy that began at the age of six, Ahmad works with institutions, brands, and international agencies to develop distinctive, culturally grounded visual communication.
The practice combines hands-on design with specialist consultancy, from Arabic lettering and identity adaptation to bilingual typographic systems and practical brand guidelines. Depending on the project, Ahmad works independently or brings together a tailored team of collaborators.
Services
& Capabilities
Typography and type design are at the heart of our work. We believe in the power of well-crafted typography to enhance brand identity and communication. While typography and type design are our core focus, we also offer a comprehensive range of design services to meet your unique needs.
Our services include:
Type Design
Branding
Rebranding
Brand localization
High-profile personal marks
Brand strategy
Naming
Typography
Space branding
Brand guidelines
Editorial design
Information design
Iconography
Packaging design
Selected Clients
We’ve had the privilege of working with a diverse range of clients, including:
- Germany: T-Systems, ngena.
- Doha: Qatar Government, Qatar Foundation, Lusail International Circuit, Qatar Rail, Sidra Medicine, Vodafone, Ooredoo, Supreme Council of Health, Qatar University.
- Dubai: Dubai Government, Emirates Group, Emaar, Emirates Marina, Madinat Jumeirah, Abdullah Al Ghurair Foundation for Education, Limitless.
- Abu Dhabi: Al-Hilal Bank, Sorouh, Mubadala
- Oman: Oman University
- KSA: NEOM, Saudi Post, Jubail Industrial City
Selected Agency Collaborations
Across his independent practice and previous design roles, Ahmad has collaborated with international and regional agencies including LIGALUX in Germany; FutureBrand, Interbrand, and Designroom Sport in the UK; Unlock Brands in Portugal; The Brand Union, Wolff Olins, Siegel+Gale, Abjad Design, TONIC International, and OMNIA in the UAE; and TripleTwo, fischerAppelt, The Creative Union, and Sixty Degrees in Qatar.
Every collaboration is built on trust, with care for each agency’s confidential work and respect for its client relationships.
Do you have a challenging or a special design project? No matter at which stage you need support, whether it’s just a thought, sketch, or an almost finished design concept you want to launch, get in touch.