Designed for Qatar Foundation
Objective: Bilingual custom type design
Doha – Qatar

About
QF Serif was designed for Qatar Foundation as part of its brand identity, created to complement the primary QF Sans typeface by AK Design Lab. This seven-weight bilingual family bridges Arabic and Latin through a shared high-contrast design language that balances precision and elegance.

The Latin features sharp, unbracketed serifs with strong vertical rhythm, while the Arabic reinterprets Naskh with fluid, modern proportions. Together, they form a cohesive typographic system that maintains clarity, balance, and cultural harmony across all applications, from editorial design to brand communication.

Disclaimer
QF Serif was designed by AK Design Lab and is the property of the Qatar Foundation. Qatar Foundation owns all rights. The work shown here is for the sole purpose of showcasing the designer’s authorship and creative contribution.