Client: Lusail International Circuit
Designed for The Ministry of Sports and Youth
Objective: Design Direction, Sport Graphic Design
Doha – Qatar
Video by Roadgrip Ltd
For the Lusail Racing Track, I designed a modern, sporty reinterpretation of traditional Sadu (Bedouin) patterns. The vibrant design, enhanced with motion lines and scattered motifs, captures the speed and energy of racing. Glowing under night lights, it embodies the heat and excitement of the event. The design has received widespread praise and become an iconic symbol of the Lusail International Circuit. A truly rewarding experience.
Amazing experience and learning working with Lusail international Circuit team to design fresh sadu patterns inspired by Qatari culture in an energetic style to live with the speed of racing sports. The patterns will be part of the circuit branding.
The Pattern was added to Formula 1 racing video game F123 developed by EA Sports.
The track was re-painted with the same pattern with new colors with the addition of long straight pattern on the longest side of the track
