The brand image was about creating a look that is understood multiculturally and with which the various partner companies can identify. The multicolor in the logo underlines the association of regionally leading telecommunications providers. The lines in the logo and design elements symbolize the fiber-optic networks that form the basis of this venture. Modern, vibrant design reflects the disruptive thinking of the new company and its product solution, built on the principles of the Share Economy. This is also expressed by the claim “The Shared Network”.