Qatar District Cooling Company (Qatar Cool) is a major district cooling company in the region and the leading provider of district cooling services in Qatar.

OBJECTIVE

  • Re-brand (facelift) design direction
  • Identity design
  • Brand language
  • Marketing collaterals
  • Social media assets

The main purpose of the rebrand was to change the perception of the company as being aloof and distant. The new personality had to reflect:

  • Approachable
  • Fresh
  • Straight talking
  • Quality

One of the challenges was that the client wanted to stay within the same old identity structure.

Other logo concepts

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