LETTERS TO WEAR COMPETITION
My short-listed design was exhibited at Design Days Dubai in March 2015. This was a response to the competition that was initiated by the International brand “Baraboux ” which creates luxury bags.
The brief was to design and develop a detached Arabic alphabet for a new collection of charms to be placed on the Baraboux handbags. These charms will allow clients to customize their bespoke bags with their own initials. The challenge was that each letter needed to be produced as a single piece with the diacritics attached. Bold and compact letterforms were needed in order to make this product viable.
The metal letters to the right were 3d rendered.







